Le Labo has introduced Myrrhe 55, the new city-exclusive fragrance for Shanghai.
Myrrh, a resin once considered to be so sacred that it was more valuable than gold, is known in Chinese traditional medicine as a “blood mover.” It should come as no surprise, then, that MYRRHE 55, Shanghai’s City Exclusive, is a creation that will get your heartbeat thumping.
Myrrh, which smells of incense with a strong licorice twist, is at the “heart” of this creation. Its partners-in-crime are jasmine and patchouli, all well-anchored on a bed of oud, ambergris, and of course, musk (don’t worry, all vegan notes). MYRRHE 55 is understated elegance, emanating contemporary yet creative classicism that makes it hard to ignore and forget. It's a Chypre, ladies and gents. Dark and electric, old and new. Just like Shanghai.
Le Labo Myrrhe 55, along with the brand's other city-exclusives, will be available worldwide every September. The rest of the year it will only be sold in Shanghai. It is available in 15, 50, 100 and 500 ml.
(via lelabofragrances, additional information via fashion-press.net)
Dang I hate these city exclusives. Only available one month a year outside the particular city and $$$$.
Just another bid for exclusivity…I don’t even hate them anymore, I just roll my eyes. There is so much product out there, they need some way to get your attention, right?
They got my attention, in a negative way, yes.
Rolls my eyes with you Robin.