What is the impact of these measures? Armani claims that refilling reduces the use of glass by 38%, metal by 67% and plastic by 20%, and that buying a 50ml spray bottle and a 150ml bottle to refill reduces the carbon footprint of that fragrance by 64%. As this is company data, it is difficult to verify, although it would seem logical to think that refilling a bottle of perfume once should halve the carbon footprint of the packaging. However, this trend is still in the minority: according to Premium Beauty News, data from market consultancy NPD indicates that refillable fragrances account for only 6% of sales in Europe, and refills for 1%, although there was a 31% increase in 2022 compared to the previous year.

— Read more in Can the Planet Afford Luxury? at BBVA OpenMind.