Louis Vuitton will launch Pacific Chill, a new unisex fragrance in the Colognes Perfumes collection, this week. Pacific Chill was inspired by the morning light and culture of wellness in Los Angeles, and features decoration by artist Alex Israel.

“One morning in Los Angeles, while I was chatting with Alex Israel, we both ordered one of those detoxifying smoothies that Californians love. I was inspired by the vitamin-packed juice and said to Alex, 'I'm going to create a detox Cologne!' I tried to transcribe, through emotion, the well-being effects of that fruity blend. Blackcurrant has a truly interesting temperament. It's vibrant, fruity, almost like a raspberry but lighter, and it's also a concentrate of leaves held aloft by notes of cedrat and lemon. Blackcurrant's character is fickle, which I amplified with a blend of coriander and ambrette seeds, basil, peppermint and orange essence. Hence the lightning start, like the sensation of foliage brushing against the skin. From the carrot seed I extracted an essence developed in Grasse. That essence of carrot tempers the impact of the blackcurrant's green tones, which are as frontal as a painting by Gauguin. The carrot has an iridescence, with creamy, velvety accents of apricot, date and fig. It brings a lot of depth; it lends structure. A hint of May Rose offers floral sweetness and seals the alliance.” [Perfumer Jacques Cavallier Belletrud]

Louis Vuitton Pacific Chill will be available in refillable 100 and 200 ml Eau de Parfum. The hard travel case shown above is extra, as is a fragrance trunk that holds 3 bottles.

(quote via luxferity, additional information via beauty.at, wwdjapan)

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