“In the past, the rose was seen as ultra-feminine and glamorous, almost one-dimensional, agrees Firmenich perfumer Pierre Negrin (the nose behind Tory Burch Essence of Dreams Sublime Rose). [Matthew] Herman adds that by remixing something so overtly associated with bygone eras, we can catapult it into the future. “Rose now feels a little renegade,” says Herman, referring to the flower’s new lease of life thanks to the saltier, woodier, fruiter notes which encompass it. And you really think about it, there’s nothing gentle about a rose. It’s punchy and powerful, from the scent right down to the thorns.
— Read more in This Perfume Trend Is Dividing Opinion — But I’m Obsessed at Refinery29.
Nice to see that Delina & Rose Prick made the list. My favorite roses.. but I have no many favorites
Exactly!
HOW MANY TIMES must we listen to “rose was old-fashioned, but now it’s sexy!” At least since 2005, when Stella was supposed to appeal to the ever-popular young demographic. Of course, I’m old and cranky, and a long-time fan of the rose chypres they refer to.
Seriously, I think they print some version of this article every year or so.