Friday scent of the day 10/14

Posted by Robin on 14 October 2022 209 Comments

Happy Indie / Nouveau Niche Friday! Our community project for today: wear a fragrance from an indie / niche brand. Extra points if it was launched after the last time we did this project in 2019. Hat tip to hajusuuri for the idea!

What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project.

I’m in Mimosa Gold by Exaltatum. As near as I can tell, it was released at the end of 2019, after we’d last done this project in August…

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An extension of their personality and taste

Posted by Robin on 14 October 2022 Leave a Comment

However, with the development of the market, the size of the niche fragrance sector has been growing since 2019 and welcoming the middle classes. In 2020, Stockholm-based Byredo officially landed in China and recorded tens of millions of RMB in sales within eight months, indicating a boom. Just as Chinese consumers are embracing niche fashion labels, they are also beginning to invest in lesser-known perfumes. They like the unique notes of indie ventures but also consider fragrances as their “olfactory cards” — an extension of their personality and taste.

— Read more in Why Niche Fragrances Like Diptyque And Byredo Are Booming In China at Jing Daily.

The daily lemming

Posted by Robin on 13 October 2022 7 Comments

Another option for your holiday shimmer: Chanel's limited edition No. 5 The Gold Body Oil / Huile d'Or. (I know they did a similar product in 2017, and possibly there have been others as well.) "The bottle houses golden-colored fragments that appear weightlessly suspended. The nourishing formula imparts a soft, satiny veil and subtle sheen for a radiant result. Inspired by the silky blend of May rose and grasse jasmine featured in the original fragrance, the body oil brings the floral-aldehydic bouquet of the timeless scent to life with voluptuous flair." $100 for 250 ml at Nordstrom.