• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives
Browsing by date: 2022

Thursday scent of the day 6/23

Posted by Robin on 23 June 2022 110 Comments

It’s Almost-Friday, Let It Go Day and United Nations Public Service Day. Birthdays: Alan Turing, June Carter Cash, Frances McDormand. What fragrance are you wearing?

Unless our flight is cancelled again, it’s going to be a travel day for me — we are off to Montreal for our belated anniversary trip. I’ll be gone until Monday; posting will be sparse until Tuesday. And, I’ll be mostly commando because we are traveling light. At the moment, though, I’m in a little spritz of Hermès Eau Claire des Merveilles.

Reminder: on 6/24 we’ll celebrate Midsummer 2022…

Read the rest of this article »

The whole marketing ideal has changed

Posted by Robin on 23 June 2022 2 Comments

When a new Yves Saint Laurent perfume came out in 2001, Tom Ford, the creative director of the house at the time, threw a sensational party at the Paris Stock Exchange, where he put a gaggle of practically nude models on display in a giant plexiglass container. The fragrance was called Nu, French for “nude.”

[...]

An event like that seems unimaginable today, and not just because unchecked hedonism became taboo after #MeToo. The whole marketing ideal has changed: Most designers and brands aren’t using sex to sell perfume — and people aren’t buying perfume to have sex.

— Read more in When Did Perfume Stop Being About Sex? at The New York Times.

The daily lemming

Posted by Robin on 22 June 2022 1 Comment

Lime Basil bar soap from Portugese brand Luxo Banho: "Featuring the classic and timeless design of the historic Luxo-Banho Classic soap, the new Luxo-Banho Lime Basil soap innovates in fragrance and color. Hand-packed and ergonomically shaped, this generous, oval soap is enriched with sweet almond oil, leaving the skin clean, hydrated and lightly scented." $13 for 350g at Smallflower (and will add that Kevin liked their Nectar bar — see Long Hot Summer ~ Soaps for the Sultry Days Ahead).

Avon Imari Amor ~ new fragrance

Posted by Robin on 22 June 2022 2 Comments

Avon has launched Imari Amor, a new perfume for women. Imari Amor is a flanker to 1985’s Imari…

Read the rest of this article »

For a beautiful world

Posted by Robin on 22 June 2022 Leave a Comment

Franco-Japanese horticulturist Masami Charlotte Lavault and others in a spot for Flower By Kenzo L'Absolue.

« Newer articles
Older articles »

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

6 January ~ damage poll

31 January ~ winter reading poll

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2026 Now Smell This. All rights reserved.