The way we choose what fragrance we wear is evolving. There was a time when the perfume you picked came down to the fashion house you idolised, the celebrity du jour or possibly even the ad campaign – who could forget the Baz Luhrmann directed Chanel advert with Nicole Kidman or Charlize Theron stepping out of liquid gold on behalf of J’Adore by Dior. However, there’s been a seismic shift in scent and while there will always be a place for traditional fragrance houses, there’s an overwhelming amount of new, niche brands popping up that bring with them unique notes, sustainable innovations and an intricate back story.

— (Yes, this could have been written any time in the past 10 - 20 years.) Read more in The evolution of fragrance at Harper's Bazaar.