According to The NPD Group, fragrance sales grew 4 percent from Oct. 4 through Dec. 2.
The increase is due in part to climbing price averages and fewer discounts, as well as consumers opting for higher-priced offerings — a prevailing trend this year.
“Fragrance sales reached new heights following the pandemic, and it’s particularly impressive that the market is maintaining this elevated level rather than softening, which is typically the case after such an unprecedented performance,” Larissa Jensen, beauty industry adviser at NPD, said in a statement.
— Read more in Holiday Shopping Boosts Prestige Fragrance Sales 4 Percent at Women's Wear Daily.
Let’s see…prices have basically doubled and net sales are up 4%. By my math that’s not really a stellar growth trend. But my math isn’t that great either.
I think your math is quite good, actually. And I might be single handedly responsible for the 4%😬
LOL!!