Silver Oud, a potent woody leather scent, was originally launched with intent for the Middle East market, but resonated so well that the brand rolled it out globally. The Renaissance collection, a “more contemporary take,” was received well in the Middle East, while bestsellers in China are Memoir and Epic, aromatic leather and woody amber creations. The key takeaway? Craft fragrances in line with your creative vision, rather than preconceived and partially outdated consumer taste references.

— Read more in A conversation with Amouage – where legacy meets modernity at BeautyMatter.