Estée Lauder will launch Oasis Dawn, a new addition to The Luxury Collection.
Escape to a majestic palace of wonder and awe. Where lush gardens brim with exotic fruits lit by the violet and purple shadows of dawn. A magical mosaic of the senses. Passionately alive. Perfectly relaxed. Lost in the beauty of a new Oasis Dawn.
[...] Rich, dark fruity scents of wild Fig trees with hints of Orange Flower Absolute, Vetiver, and other elusive scents from faraway places. Breathtaking and intense. You’ve never felt so close to the wild heart of nature.Innovative testing shows that experiencing Oasis Dawn evokes comforted, relaxed feelings in those who are drawn to the scent. These scientifically demonstrated effects are part of a neurosensorial study commissioned by Estée Lauder that captured consumers’ conscious and subconscious emotional responses to fragrances.
Estée Lauder Oasis Dawn is available now for pre-order at Bergdorf Goodman, $200 for 100 ml Eau de Parfum.
(via bergdorfgoodman)
I am intrigued by the neuro-something part— plus figs?! I would not turn down a sample.
I haven’t commented on NST for over a decade, so, hi! However, you all have been my steady companions the entire time. I will be eternally grateful for the time in 2005 I blind-bought Cristalle EDT, based largely on the NST review.
Hey Kate!!
I thought the wording of the neuro thing was odd. Guessing any scent you were “drawn to” would evoke comforted, relaxed feelings, wouldn’t it?
My thoughts exactly!
Hi Kate, I read that same sentence about being drawn to the scent several times and couldn’t quite decide what I thought about that. Welcome back and hope you comment more often!
Robin, there is a stray capital letter “T” just hanging out at the end of the second paragraph.
Thanks as always!!!