It hasn’t changed my business so much but what has changed is that we are a bit slower from the moment we finish a fragrance to when we go to market, because there are more procedures involved, but in the end it’s the same,” he says. “They’re not going to kill a golden goose. They don’t want to spoil the quality and the talent.
— Frédéric Malle on being acquired by Estée Lauder. Read more in Luxury perfume pioneer Frédéric Malle on hot China market, wannabe niche fragrances and buying perfume online at South China Morning Post.
Two comments on this article:
1- 3000 new releases a year! Wow! Robin, you have your work cut out for you.
2- his comment on Japan is so true. While visiting a friend I wore a light (at least I thought so) frag., SL Daim Blonde. I got on a crowded train and you’d have thought I’d stepped in dog poo. Oh they were much too polite to say anything or even make a face, but the whole shift away from me was hilarious. For a country that will scent their home with incense or use light bath products, they just do not wear fragrance. It’s considered rude. So yes, give me the middle East! They love and embrace scent.
Ha! I used to try to announce everything that matters, but I’ve long since given up on new niche brands, and I’m no longer announcing fragrances from other brands I don’t care about…so the more they make, the less I announce 🙂
I have always heard that about Japan, but the discussion of the differences in other Asian countries was really interesting.
Very interesting!