Imaan Hammam, Havana Rose Liu, Alexandra Micu and others, in Croatia for Tory Burch Essence of Dreams.
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Another perfume ad of the woman / women in nature. 🥱
I have to wonder what the direction for that spot was like. “Splash in the water, enjoy the sun”, “Frolic!”. And how would I feel as one of those women? Roll eyes, have a smoke in the break, remember the paycheck for that bit of sillyness.
The result says nothing to me – incredibly banal. I’d like them to acknowledge I have a brain as well as a wallet. I’m probably not the target audience here anyhow.
Is it even fair to expect something more from advertising?
I don’t even know how to frolic. Lol.
Probably why you and me are not likely to get paid for frolicking on camera then. 😉
It is incredibly similar to another commercial within the past two months, but there are so many in this vein that I can’t remember what it was.
I just realised you tagged this with “girl in grassy field” and had a little chuckle at what came up when I clicked the tag link. You’re right – there are so many of them 😀
We could have a sub-tag for “girl in white cotton dress lying on grassy field” — even that bit is ubiquitous.
I cannot even describe how much this annoyed me. Grrrrrrrr
I am not a Tory Burch sort of person. I don’t know that it annoyed me, but it certainly didn’t make me want to run try them either.
https://youtu.be/m4tJSn0QtME
🙂
Thanks, lillyjo!
I got bored after the first 30 seconds and quit watching.
I watched it for the song, I have to admit. What a huge disconnect between the song and the video. 🤔 And yeah, how many ways can you say “insipid?”
I clicked for the song too. Perfume commercials are really bad at song matching. I hate that they take perfectly good old songs and turn them into mush.
Uh-huh.
All for the music over here! On one hand, all these gals are young and thin. No mature women, no fluffy gals, all very bland. On the other hand, I guess there is some progress since there are women of differing skin tones. But still, not a great promo. But then, I’m one of those mature, fluffy gals, so naturally not feeling the vibe! 😆
Wow, the as is absolutely as awful as everyone says — not that I doubted you, but I could not anticipate the magnitude.
New (?) CP idea: wear the perfume advertised in the worst ad — print or video — you’ve ever seen.
“The AD”