Aerin has launched Rose de Grasse Joyful Bloom. Rose de Grasse Joyful Bloom is a variation on 2015's Rose de Grasse.

Introducing a new Rose in the Rose de Grasse family. Joyful Bloom is an emblem of creativity, joy and heritage. This new fragrance is inspired by the birthplace of the AERIN beauty brand, New York City, and Aerin Lauder’s love for the iconic Rose flower.

Rose De Grasse Joyful Bloom – A New Modern Rose
A double dose of rose. A double dose of happiness. Joyful Bloom blends lush Indian Rose and vibrant Rose Centifolia with sparkling Italian Bergamot and creamy Sandalwood for a lively, exuberant fragrance.

“Roses are my favorite flower and such a classic symbol. There are so many varieties and so many incarnations of rose—something to fit every mood and season. Joyful Bloom is the next progression of my Rose Collection. It’s a modern rose in full bloom, exuberant, vibrant and colorful.” — Aerin

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Centered around a heart of lush Indian Rose Bourboniana, Rose Centifolia, and a touch of zippy Pink Pepper, Joyful Bloom features notes of sparkling Italian Bergamot and warm Blackcurrant Bud built on a base of rich Turkish Rose Infusion, spiced Benzoin Siam, and warm, textured Sandalwood.

Aerin Rose de Grasse Joyful Bloom is available now at Saks Fifth Avenue, in 50 or 100 ml Eau de Parfum ($205-280).

(first quote via issuu.com/esteelauderglobaledu, second quote via saksfifthavenue)

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