L'Oréal has partnered with neurotechnology firm Emotiv to pair the beauty giant's proprietary scents and algorithms with a neurotech headset to help consumers make accurate and personalized fragrance choices. The system will be introduced worldwide in Yves Saint Laurent flagship stores in multiple countries in 2022 and 2023.
— Read more in L’Oréal x Emotiv Launch Neurotech Scent Selection Platform at Perfumer & Flavorist.
Curious about this, but I don’t think there are enough YSL scents to do it for me.
Sounds more like it is geared towards a relative newbie, someone not yet familiar with the basic fragrance families?
Hmm.