...she told me that in the spring of 2002, they had people from Abercrombie stand outside of a New York City club at 3 a.m. so they could ask two questions. They asked guys: “Which of these scents would you wear if you were trying to get laid?” And they asked girls: “Which fragrance would you prefer your lover to wear as you’re having sex?”

— Perfumer Christophe Laudamiel on the selection process for Abercrombie & Fitch Fierce. Read more in I’m the perfumer who created the scent you love to hate — Abercrombie & Fitch’s Fierce at MEL Magazine. (And it really is worth a read, especially if you've never really investigated how the perfume industry works.)