British niche line Jo Loves has launched Golden Gardenia, a new fragrance.

This fragrance celebrates the many facets of what makes us unique. It is the confidence we exude from staying true to ourselves and bringing our best to whatever we do. With Golden Gardenia, Jo has channelled the defining moments of her life in to a fragrance with strength, integrity and creativity.

The heady petals of Gardenia, strong and pure with the golden pinstripes of spice and woods, bring edge and a vibrant surprise to a classic note.

True to her creative vision, Jo continues to explore the bounds of her craft bringing audacious twists to timeless notes.

Combining Gardenia Petals, Suede Cardamom, Elemi and Grey Woods, Golden Gardenia is an unforgettable fragrance both for him and for her.

Jo Loves Golden Gardenia is available in 50 and 100 ml.

(via joloves)

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