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Every three seconds

Posted by Robin on 26 January 2022 2 Comments

The bestselling perfume worldwide is in fact a men’s fragrance. A bottle of Dior’s Sauvage was sold every three seconds in 2021, making it the bestselling perfume in both the male and female categories.

This is the first time a men’s fragrance has taken the worldwide first place spot. However, since its initial launch in 2015, it has seen continued success globally.

— Read more in The bestselling perfume worldwide has been revealed and it’s a surprising one at Marie Claire UK.

Filed Under: perfume in the news
Tagged With: dior, fragrance sales

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2 Comments

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  1. DuftHochZwei says:
    26 January 2022 at 9:04 am

    I wonder if this subsumes all of Sauvage’s five variants.

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    • Robin says:
      26 January 2022 at 12:04 pm

      Could be, I don’t know.

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