Like Coke, Old Spice is cemented in our cultural memory, but not always in the way we might imagine. Before I opened my bottle (now plastic, not glass), I thought for sure I remembered the smell. Once it hit my nose, however, I was surprised to find it lighter, subtler, and, yes, fresher than I remembered. It’s a closely guarded secret whether the aftershave formula has been modernized, but the fragrance, the brand assured me, is the same.
— Hmmm. Read more in Why Old Spice Suddenly Smells New at Town & Country. (Also, see Kevin's review of Old Spice.)
