Prada will introduce Luna Rossa Ocean, a new flanker to 2012’s Luna Rossa, in August. Luna Rossa Ocean is the brand’s first fragrance under new licensing arrangements with L’Oreal, and will be fronted by actor Jake Gyllenhaal…
Roses and cucumbers
Developed by creative agency Space, the bus shelters feature an upside-down “living roof” made of roses and cucumbers, while an infused scent is dispensed throughout the shelter to tempt commuters. A doorbell is also engraved on with the sign “Press for the Peculiar” that plays music while the voice of a Victorian gentleman conveys a monologue.
— Hendrick’s Gin has taken over selected bus shelters in London, Manchester, Brighton, Cardiff and Liverpool to promote its new Gin Cucumber Lemonade. Read more in Victorian-Style Bus Shelters Scented With Roses and Cucumber to Promote Gin at Adweek.
Summer roses x 4 ~ fragrance & body product reviews
How has your summer been going? Mine has been feeling very transitional, very limbo-like. Covid numbers have been going down in my city; or, wait, have they? I’ve been notified that I’ll be returning to the office on a “hydrid” schedule after Labor Day. I’m enthusiastic about socializing more now that I’m vaccinated, but I’m also out of practice at dealing with people face-to-face. And I want to go perfume-shopping, but many stores are still encouraging mask-wearing and/or keeping testers and blotters out of reach, so it’s not actually a fun activity yet.
Long story short: I’m in the mood to fall back on the familiar, which for me means rose fragrances; and I’m still relying on fragrance samples that I receive from friends or in the mail. Here are a few that are new to me and made me feel like I was in my comfort zone.
Les Parfums de Rosine Rose Griotte is a rose perfume for a certain type of summer day…
Delicious
Miley Cyrus for the new Gucci Flora Gorgeous Gardenia Eau de Parfum.
The daily lemming
A lemming for fans of Gucci's Flora Gorgeous Gardenia: a new Eau de Parfum version in opaque pink. "With a scent built around the Gardenia flower, the joyful floral signature has been admired since the dawn of time and said to be used in elixirs and magic potions. Taking cues from its believed mystical power, the gorgeous White Gardenia note is blended with solar Jasmine Grandiflorum Absolute. The modern floral signature is introduced by a lively Pear Blossom accord, while a touch of Brown Sugar accord adds a delicate sweetness to its sillage." In 50 and 100 ml at Gucci.