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Mighty real

Posted by Robin on 20 July 2021 10 Comments

The spot for Paco Rabanne Phantom. Below the jump, a spot explaining the refillable bottle, followed by a spot for the NFC features.

 

 

Filed Under: perfume in the news
Tagged With: paco rabanne, video

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10 Comments

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  1. saucyriposte says:
    20 July 2021 at 2:00 pm

    I’m not going to even pretend I understand the concept of the commercial, but since they’re playing a Sylvester song….I have no choice but to enjoy it.

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    • Robin says:
      20 July 2021 at 3:33 pm

      Seriously, what I thought was spaceship, star wars bar, but everything else indicates that going out to a nightclub in the future will be pretty much the same drag it is now 🙂

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      • Merlin says:
        21 July 2021 at 4:09 pm

        I was loving some of those novel effects, but was also a bit irritated by the obvious stereotypes going along with them.

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  2. pyramus says:
    20 July 2021 at 2:39 pm

    Paco Rabanne was famously futuristic in the sixties, with those metal and plastic dresses (Coco Chanel smirkingly called him “the metallurgist”), so there’s precedence, but man are they ever doubling down on the futurism. I like it!

    And that song kills me dead.

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    • Robin says:
      20 July 2021 at 3:34 pm

      I did not know the Chanel barb, excellent!

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  3. lillyjo says:
    20 July 2021 at 7:03 pm

    I’m surprised Mugler hasn’t started doing that phone trick. Not that I would ever do that.

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    • Jalapeno says:
      20 July 2021 at 7:35 pm

      Oh gods no! Like all we need is an angry perfume bottle spamming our phones.

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      • Merlin says:
        22 July 2021 at 7:34 am

        Strange that nothing is said about what content goes through to ones phone. I mean, is it Paco Rabanne promotional stuff?!

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        • Robin says:
          22 July 2021 at 2:42 pm

          https://www.engadget.com/paco-rabanne-nfc-fragrance-robot-bottle-140040817.html

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          • Merlin says:
            22 July 2021 at 3:01 pm

            Thanks – that was a fun read. I liked the first comment too. 😀

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