California casual brand ERL has launched a new unisex fragrance in collaboration with Comme des Garçons, ERL Sunscreen.
ERL Sunscreen perfectly evokes the fleeting memory of a nostalgic Summer. Feelings of the warm West coast sun against salty skin transform into cool splashes of ocean water and chlorine suspended in the air. The scent of Venice Beach, California.
The clear rounded glass bottle features elusive branding that continuously wraps around all edges, seemingly never ending.
ERL Sunscreen is also offered in a laser cut protective foam case that floats in water.
The notes include bergamot, solar accord, lily of the valley, heliotrope, peach, musk, cedar and coconut accord.
ERL Sunscreen is $115 for 50 ml Eau de Toilette.
(via shop.doverstreetmarket)
I wonder how similar this is to their Stussy Laguna Beach fragrance? And why they’re so into Southern California at the moment (not that I can blame them…)
They opened a Dover Street market in LA in 2018 and I think both ERL and Stussy did clothing collections with CdG, maybe that’s the connection?
This sounds lovely….but this is not the smell of Venice Beach, CA. Rather, the smell of a very friendly, very lucky and extreme wealthy person who LIVES in Venice Beach!
Ha, I’m sure!