...women’s fragrance sales fell 3.7% to $619.8 million in US supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended Jan. 24. 2021.

[...] For the 52 weeks ended July 12, 2020, candle sales rose 16.9% to $1.59 billion at US multi-outlets (grocery, drug, mass market, military and select club and dollar retailers) and home air freshener sales jumped 9.6% to $2.31 billion, according to data from Information Resources, Inc. 

[...] US prestige beauty sales fell as well; the sector generated sales of $16.1 billion in 2020, a 19% decline compared to the year prior, according to The NPD Group. The fragrance category dipped 8%, according to the report. But, there is good news! Fragrance, while down for the year, declined at the slowest rate in the prestige beauty category, as it was helped along by a second half rebound in fragrance sales...

—Read more in Will Mother's Day Lift Fragrance Sales? at Happi.