Penhaligon’s has launched The Favourite, a new floral musk fragrance for women. The Favourite was inspired by Sarah Churchill, Duchess of Marlborough, recently the subject of the movie The Favourite…
A tragic fate
Of course, along with this proliferation of logo-laden products will come inevitable novelty fatigue. Soon enough, fast-food-branded high heels will no longer raise any eyebrows, much less inspire any positive tweets or eBay frenzies. To avoid such a tragic fate, the smart brands will start steering away from these broad attention-getters and tailor their product drops to specific audiences and niche fans, like gamers, dog lovers, 19th-century Ukrainian folk-music aficionados, and so on.
— Read more in Blame millennials: McDonald’s candles smell like the future of marketing at Fast Company.
Friday scent of the day 3/6
It’s Friday! It’s also the The Day of the Dude. Our community project for today: Take it easy, man.
What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project.
I wish I had some Demeter Mr. Bubble (remember the bathtub scene?) but I don’t so I’m in Comme des Garçons Ouarzazate for the “Take it easy, man” part, which as it happens I could use this morning anyway…
Scent of Japan: Parfum Satori Hana Hiraku & J-Scent Roasted Green Tea ~ fragrance reviews
If you read any quantity of perfume writing, you probably know that the Japanese have a reputation for loving light, almost-not-there perfumes. Notes in such Japanese-beloved/Japan-inspired scents are often citrus-y — or watery: water lily, lotus, cyclamen, tulip and the like. The perfumes I’m writing about today are made by companies based in Japan; I was curious if they would fit the “supposed” Japanese scent target.
Parfum Satori Hana Hiraku (A Flower Blooms)
[by perfumer Satori Osawa: listed fragrance notes of melon, bergamot, galbanum, magnolia, iris, jasmine, tuberose, rose, ylang-ylang, chamomile, miso, kogashi-shōyu (‘burned’ soy sauce) , beeswax, sandalwood, cedar, mitarashi (sweet soy sauce)]Read Hana Hiraku’s list of notes and you’d expect a powerhouse. Hana Hiraku certainly has one of the most interesting openings I’ve smelled in ages: a combo of realistic muskmelon, ramen and thick soy sauce (a salty-sweet delight). If the perfume stopped right there, I’d be a customer ASAP. But Hana Hiraku still has some interesting developments in store…
The daily lemming
Macy's is upping their game lately with a bunch of reasonably priced, not-quite-niche but not-designer-either scented products at a reasonable price. Witness the Gin room spray from Clark & James: "Gin the fragrance of evening cocktail parties and a roaring good time. Inspired by a classic gin tonic, with notes of juniper, rosemary, ginger and a hint of fresh lime." 237 ml for $25.