At present, there are just about 7.7 billion people on this planet, and most of them couldn’t fashion you a scratch-n-sniff garment if you paid them. By this measurement, Lanvin comes out ahead. But does it make admirable use of its advantage?
That is one of the thousands of questions the T-shirts inspire.
— Caity Weaver on Lanvin's scratch-n-sniff T-shirts, which sold out before I ever heard about them (from Kelly Red, thank you) or got my hands on the article about them (hat tip to Kevin). Read more in What in the World Is a $590 Scratch-and-Sniff T-shirt Doing in 2020? at The New York Times.
Since these sold out, and I’m sure a few of you are crushed ?,
Lanvin will have a banana scented t-shirt for only $350 in January!
I can’t get my head around a $590 strawberry tee selling out! I didn’t think there were that many rich 8 year olds.
With any luck I’ll find the banana t shirt before it sells out.
The shirts seem ridiculous, neither particularly chic looking, nor (according to the NYT) particularly nice smelling. However, the shirts have contributed to the world’s well being by inspiring the hilarious NY Times article.
K.R. does have a good point; small children might like the idea of a sweet smelling shirt with a matching print. Unfortunately, according to the NYT article, Lanvin’s scents don’t seem to last beyond a first washing\. Parents with elementary schoolers may want to consider buying shirts with flowers or fruit and spraying some nice matching fragrance. (Daisy with a daisy print?)
Apparently it would even be cheaper to buy a shirt with cherries, and a bottle of Lost Cherry (a price Tom Ford) than the Lanvin shirt. In fact, if you do so at certain Department stores, you can even get free shipping. Hmm. I do have a travel vial of Lost Cherry and a Cherry printed mask. Maybe I’ll try that. I can test if my scent of smell remains while wearing a mask to protect it.
The very snarky article was extremely entertaining!