In the top spot, across both male and female marketed products, was Estée by Estée Lauder with more than 962,000 searches worldwide.
Versace's Eros Pour Femme, Carolina Herrera's Good Girl and Marc Jacobs' Daisy took second, third and fourth place respectively.
— Read more in The most Googled fragrances of 2020 at Cosmetics Business.
I wonder what the top 3 would be if we just examined the Google searches of perfumistas. Certainly not these
Definitely not.
Daisy has staying power!!
Maybe I will try a spritz of Daisy during the holiday shopping. I am not one to argue with its popularity; I just already have so many others that I love.
The Marc Jacobs, Carolina Herrera, and even Versace make sense…but of all the Lauders…Estee?! I mean, good for them if they’re actually looking for that…but…seems unlikely?
Yeah, seems very weird!
Yes, I think personally it shows the difficulty of looking at searches when the fragrance name is the same as the brand name. So let’s just say I am very dubious. It’s not even EL’s best seller.
This! Estee is sooo “off trend” I too suspect and think the search was people just wanting to find all the perfumes in the Lauder catalog.
I realised lately that I don’t know what the ‘basic mall scents’ actually smell like. So, I’m now actually sniffing…but still can’t say what Eros smells like!
My take on the “Daisy” searches is that there are SO many flankers that it confuses people–I know I can’t keep them all straight, and I practically live at Ulta
Ha, I actually googled both Estée and Daisy this year. Estée because I was sniffing the vintage solid perfume tin I’d acquired via thrift shopping a few years back. The solid has hardened and isn’t usable, but you can still smell the perfume. Daisy I looked up when I was going through my stash and found a travel spray that my boyfriend’s mom gave me. It went up at the freebie meet, but I had no takers. ?
Ouch! That’s an indictment of Daisy, at least among this crowd.