For Frenesia Pink, I created a musky-fruity eau de parfum with a rose-litchi impression. A drop of jasmine adds an impression of strawberry. For the first chapter, [with] Fendifrenesia Yellow, I wanted a bright leather note impression with no darkness nor dirtiness. A musky-leather eau de parfum with a daring twist of iris oil, which is very soft, enveloping and comfortable to wear.

— Perfumer Francis Kurkdjian on the fragrances he created for Fendi's Fendifrenesia scented bags. Read more in How a master French perfumer designed a scent for a Fendi icon at Vogue Australia.