Indie perfume house Dawn Spencer Hurwitz has launched three new fragrances this year in her Women Artist Series. La Casa Azul, Flores Bonitas y Corazones Rotos (shown above) and Viva la Frida were inspired by Frida Kahlo. 25% of the proceeds for this series will go to KIND : Kids In Need of Defense.

La Casa Azul ~ "La Casa Azul is based on a scene from the “Frida” movie. It is speaks to the revolutionary Mexican artists, their parties, and the tango scene between Frida and Tina Modotti. (Tina Modotti was apparently instrumental in getting Frida and Diego Rivera together). This fictional scene has Frida and Tina dancing sensuously… finalized by a kiss. La Casa Azul is sexy, unconventionally spiced, and challenging (to the establishment). This eclectic fragrance is a story of Mexican artists, revolutionaries, and Frida’s bisexuality. It’s a party filled with cigarette smoke, cigars, tequila, cognac, jalapeno spice, French perfume, leather, salt, and sex."

Flores Bonitas y Corazones Rotos {Pretty Flowers and Broken Hearts} ~ "“Flores Bonitas y Corozones Rotos” is directly inspired by two of her more famous paintings: “Self-Portrait with Thorn Necklace and Hummingbird”, 1940 and “The Wounded Deer”, 1946. Both of these incredible self portraits give us insight into Frida’s own experience of herself. Both are very beautiful, and so difficult to sit with. Both tell the story of her pain and suffering. Unlike “La Casa Azul”, with its bold, proud quality, this design is more intimate; more emotional. The Blood Roses and Azalea accords that open the fragrance may seem deceptive as they are quite pretty and feel like pure love in a blossoming garden…but wait. There are thorns. There are arrows. There are tears. As the fragrance shifts through the heart note, the animals come out. The deer musk has coarse textured fur for it’s a wild animal that lives in the woods."

Viva la Frida ~ "I have long wanted to create this fragrance filled to the brim with fruit, flowers, and watery green leaves from Frida’s own Mexican cornucopia. The world that she created at La Casa Azul was brightly colored: her house, her clothes, her jewelry, the flowers she wore in her hair, and her entire persona. (No doubt through all of her physical and emotional pain, the colors and fruit imagery were panacea). Viva la Frida! To be able to paint a vision of Frida’s garden in scent is heaven. I love Viva la Frida’s stark contrasts: the sense of watery refreshment needed in the heat of summer, the glorious colors and flavors, down to the deep shadows from the bright sun onto parched earth."

Dawn Spencer Hurwitz La Casa Azul, Flores Bonitas y Corazones Rotos and Viva la Frida are available in a variety of concentrations, sizes and formats, for more information see the website.

(via dshperfumes)

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