"People who went to Studio 54 and other New York discos of the era were rejecting the 'natural look' of the previous decade and embracing full makeup, new hairstyles, and evening wear again," explains [our own Dr. Jessica] Murphy of the more-is-more mentality that drove nightclub-goers in crafting their presentation. "Perfume, along with fashion and cosmetics, was one of many ways that people accessorized themselves for nights out. It was—and still is!—an element of style, seduction, and self-expression."
— Read more in A Night Out in a Bottle: Looking Back at the Fragrance That Defined Studio 54 at Vogue.
I love that Jessica this. The pictures here are fabulous!
Yes to both!
As soon as I read the headline for that article I thought, “Well, what could it possibly be except Opium?” And so it was! Nothing in the late seventies said “excess” more than Opium, and if disco was about anything, it was about having fun in an atmosphere of too-muchness.
Yep.
Having been a club owner of sorts for a bit myself in the mid 2000’s,Studio 54 was always a reference for how to do it,and obviously how NOT to do it!The place I was associated with closed down this year,I heard through the grapevine.
Awesome article,my fav pic is Dolly with the horse!And check out Liz Taylor!!
Wow, but then it did stay open a long time!
Yes,but not without major problems that I luckily escaped early enough!We started out as a small-ish bar with drag shows on the weekends,it ended up being a two-storey fullon dance club with two dance floors and fabulous fun!I remained a patron up until a few years back.Always VIP of course.LOL.
🙂
Cool to see you in Vogue Jessica! I’m a big Opium fan, have 3 versions including some vintage. Such a fantastic scent and bottle combination. I also love smelling it on others – it’s like a warm spicy hug.