Simon Constantine, formerly of Lush, has launched a new niche brand, ånd fragrance. There are currently five fragrances: Båre, Beån, Frånk, Måd and Sånd.
So, the world’s falling apart, at least that’s how it feels right? In short it stinks. And a lot of it’s our fault. But it may not be over just yet. We can still make choices to help. Take actions to heal. And do stuff to make a difference. Let’s be honest ånd isn’t going to change the world or ‘save it’ on its own. But we can make a stand.
ånd fragrances are formulated from the highest quality, carefully sourced, exquisite ingredients. But everyone says that sort of stuff. ånd is different though. Very different. ånd is regenerative. Supporting communities whose voices need to be heard at this time of ecological and climate crisis.
Båre ~ "Ahhh cedar. Old school floors, air freshener in the downstairs loo with a top note of disinfectant. Yeah right This delicious fragrance encapsulates the living heart of the forest with lingering and enigmatic essence of the Great Bear Rainforest®. With sustainably sourced ingredients from within its bosom that help maintain this breathtaking but threatened environment, its wonderful wildlife and its ancient peoples. Does it pack a punch? Do bears...?"
Beån ~ "For far too long, Tonka has been sacked off as poor man's vanilla. But no one should put this baby in the corner. In actual fact its warmth and richness make it a classic in its own right. And once you’ve chucked in ethically sourced and sustainable Brazilian orange oil, lavender, neroli and fennel, you’re really cooking. All oomph and sophistication. Like a rich, yummy posh pudding with none of the calories or the guilt. Bloomin’ delicious."
Frånk ~ "Frankincense. Bet you’re thinking dark, churchy dusty incense and smells of a dodgy pipe smoking priest’s frayed robes. Fact is, frankincense can be fresh and fruity. Seriously. What we do with this arcane and noble fragrance is close to a miracle. A true celebration of fun, fresh and fruit. You ‘eard. And not any creepy old clergy or a spooky gothic church in sight. Thank god."
Måd ~ "Madagasgar’s threatened forests are home to some of the most intoxicating plants in the world. Including vanilla. Which smells loads better than a lemur. But we’re not talking about ice cream or a shot of vanilla goo in a skinny latte. No, this is naked vanilla packed with luxurious orchid warmth. Blended with the best Madagascar has to offer including ylang oil, vetiver, violet, musk, jasmine and cloves. Think of this it as an ecosystem in a bottle; a hug from mother earth. You get the picture."
Sånd ~ "Cigar boxes. Camden market bong shops reeking of joss sticks. Old lady soap. Sandalwood sometimes gets a bit of a bad rap. Undaunted, we’ve taken the dependable old fave and turned it on its head. We’ve tracked down a unique Australian sandalwood versatile enough to handle hints of outlandish but ethically and sustainably sourced banana, cardamom, black pepper with weird and wonderful Labdanum and Benzoin resin. Which all means that this is sandalwood unlike anything you’ve experienced before. So, unlike the bong shop, it won’t make your hair stink for weeks."
ånd fragrance Båre, Beån, Frånk, Måd and Sånd are available in 10 ml bottles, £35 each from the ånd fragrance website. A discovery set is £25; a boxed set with 10 ml bottles of Båre, Beån, Frånk and Sånd is £129.
(first quote via press release, subsequent quotes via andfragrance)
I need this. I will explore further.
🙂
Finally some clever ad copy! “Do bears…?” LOL
Several sound intriguing, I’d try the Discovery set.
Worth a shot for sure.
I want Mad (not taking the time to figure out how to put the dot there.) And Frank.
Wonder where I can get samples….
Yes! Now this is interesting. Can’t wait to try! ✌️
PSA: NOT AVAILABLE IN THE U.S. yet.
I have been looking for months.
I want Bean and Sand.
Darn. I want Bean, too.
They kinda lost me at “air freshener in the downstairs loo”, and then annoyed me at “old lady soap”. I’m a proud old lady and I smell awesome.
I’d sniff through a discovery set, though. I’m not that annoyed.
Agree re the old lady comment. I also find it a bit annoying to act like they are helping the climate/ecological crisis while promoting a new product (any product has repercussions, even if it’s “carefully sourced” – there’s still the ecological cost of shipping ingredients, packaging, distribution, etc, etc.). However, the notes sound fun and I’m in to try it – if I ever find it.
Simon,
you lost me at the little circles aka ring diacritics over the letters (and yes, I had to look this word up).
Anyone remember the Nuni – Nuni sketches on SNL? Can’t you just imagine Nuni or Nuni presenting these fragrances to their neighbor? 🙂
I really don’t get the point of the ring diacritics? Is it to look hip?
I am here for the vanilla.
As a Catholic, they lost me at the comments for Frank, even though the fragrance sounds interesting. And lose the diacritical marks–makes it look like the names of heavy metal bands (and I speak as a fan of Blue Oyster Cult).
I concur. My first thought was “But I don’t WANT my Frankincense to be fresh and fruity,” and then they lost me complaining about spooky old gothic churches.
I agree.
As an atheist I fully endorse the comments re ‘Frank’ &
[Ed note: nathanthomas50, you are welcome of course to your views, and anybody here is welcome to say pretty much anything they like about / to a brand, but the comment policy says you have to be nice to other readers. So I have removed the latter part of your comment, and let’s let this thread stop here.]
Would love to try these. They all sound interesting.