Christian Dior has launched J'Adore Infinissime, a new floral flanker to 1999's J'Adore fragrance for women.
The J’adore flowers unfurl in a new sensual, powerful and enveloping perfume: eau de parfum infinissime.
An endless burst of flowers released in a bouquet that infinitely diffuses their scent: Centifolia Rose, Jasmine Sambac, Ylang-Ylang and Grasse Tuberose are refined by the woody accents of a creamy Sandalwood.
Familiar yet surprising, this evolution of J'adore is called "infinissime" for its infinite trail.
"J’adore eau de parfum infinissime has a unique, voluptuous charm derived from Grasse Tuberose. By including it in the composition of J'adore, I created a romantic encounter: as if J'adore were "seducing" the intriguing Tuberose, embracing it, reinventing it, giving it light. It is the immediate mark of a strong and confident femininity." François Demachy, Dior Perfumer-Creator
Additional notes include bergamot and blood orange.
Christian Dior J'Adore Infinissime is available in 50 and 100 ml Eau de Parfum.
(via dior)
So if the bouquet infinitely diffuses its scent, and it has an infinite trail, then you don’t need to buy this, right? Just spritz it on once from a tester and you’re good for the rest of your life.
I know it’s just more ridiculous ad copy but dammit, I like words to mean things. Don’t mind me, I’m in a mood.
Who ever wrote the quoted portion had 100% meant it to be for Americans, because “Infinissime” is a French expression that can’t fully be transliterated properly into English, so they needed to make things up so a message can be brought across.
Infini is the French word for infinite, while infinissime doesn’t exist as a word, it’s meant to mean something along the lines of it being “infinite and then some”, but the context is lost in English.
For J’Adore, it’s like the woman behind the original fragrance is an infinite goddess, but J’Adore Infinissime gives it to you infinitely and then some.