British brand Atkinsons has launched 44 Gerrard Street, a new fragrance in the brand's Emblematic Collection. Earlier this year, Joss Flower joined the Legendary Collection.

44 Gerrard Street ~ "An unconventional blend of invigorating Eucalyptus, fresh Green Lemon and spicy Ginger essential oil – a flowery heart with refined Jasmine, bright notes of Orchid and Rose – a drydown with amber and woody notes This charming cologne celebrates the location of Atkinsons 1799’s first store, the birthplace of their enviable products and product ethics, 44 Gerrard street. 44 Gerrard Street is a sophisticated, fresh fragrance that revises the classic cologne recipe and perfectly embodies Atkinsons’ ongoing efforts to create sustainable and environmentally responsible products."

Joss Flower (not shown) ~ "Meet The Joss Flower, created in true history-bound Atkinsons style to honor the Cavendish family, among the first owners of Burlington Arcade and voracious lovers of Atkinsons products. Incense and pink pepper blend with rich, creamy gardenia, ylang-ylang, and peach. Let yourself be drawn into the beguilingly velvety and seductive dimension of The Joss Flower." Additional notes include sandalwood, amber and patchouli.

Atkinsons 44 Gerrard Street and Joss Flower are available in 100 ml Eau de Parfum.

(first quote via atkinsons1799, second quote via Atkinsons 1799 at Facebook)

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