Major fashion houses have long created fragrances that align with their identities. You might reasonably expect a new scent from Chanel to have a classic, feminine allure or a perfume from Calvin Klein to be more bold, conjuring up images of the brand's scantily clad underwear models, perhaps. But what would you make of a fragrance from Carphone Warehouse?
— Read more at From Baccarat to Carphone Warehouse, unlikely brands are making their own scents at Financial Review.



