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Browsing by date: 2019

Reconstructing extinct flower smells

Posted by Robin on 24 May 2019 5 Comments

Christina Agapakis, the creative director at the genetics company Gingko Bioworks, started the process of reconstructing extinct flower smells in 2016 by looking through the archives of the Harvard Herbarium and cross-referencing preserved plant specimens with a list of extinct species. She stumbled upon the Scurfpea among about a dozen other plants and sent small pieces of leaves to a paleogenomics lab at UC Santa Cruz, where researchers were able to isolate sequences of DNA that are involved in producing a flower’s scent for three of the flowers. Then, Gingko Bioworks engineers stitched these fragments of DNA together into 2,000 variations, then synthesized them using yeast to see what kinds of molecules they would produce.

— Smell artist Sissel Tolaas used the Gingko Bioworks data to develop the scent of the extinct flower Falls-of-the-Ohio Scurfpea, which you can smell at the Cooper Hewitt exhibit Nature, which runs through next January. Read more at Millions of animals are going extinct–and the race to preserve their memory is already on at Fast Company.

Mizensir Solar Blossom ~ new fragrance

Posted by Robin on 23 May 2019 Leave a Comment

Mizensir, the fragrance line of perfumer Alberto Morillas, has launched Solar Blossom, a new fragrance…

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Bond no. 9 Jones Beach ~ new fragrance

Posted by Robin on 23 May 2019 4 Comments

Niche line Bond no. 9 has launched Jones Beach, a new fragrance…

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At maximum volume

Posted by Robin on 23 May 2019 4 Comments

The spot for Tom Ford Lavender Extreme.

Parle Moi de Parfum Gardens of India ~ new fragrance

Posted by Robin on 23 May 2019 2 Comments

French niche line Parle Moi de Parfum has launched Gardens of India, a new fragrance developed by perfumer Michel Almairac…

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