Vilhelm Parfumerie has launched Peony Couture, a new fragrance.

Available exclusively at Liberty, Vilhelm Parfumerie Peony Couture eau de parfum is Jan Vilhelm's ode to the flamboyant flower.

The first peony appeared in late April 2008. In the middle of a bouquet of roses Jan Vilhelm had ordered, it stood tall, spreading its petals with the opulence of a couture gown. After that, it arose almost everywhere he went: on the ceiling of the lift at Liberty, on the inside of a bag, nestled within a shoe; and once – most memorably – standing alone, without any support, in the middle of the road at our iconic department store entrance. Look out for this extraordinary peony, detectable with whiff of black pepper and aniseed which unfurls into an unmistakable bouquet of Turkish roses and the beloved powder pink bloom.

Additional note include incense and cedarwood.

Vilhelm Parfumerie Peony Couture is available now at Liberty in the UK, £165 for 100 ml Eau de Parfum.

(via libertylondon)

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