Estée Lauder snapped up Le Labo and Frédéric Malle in 2014, and Puig acquired Penhaligon’s and L’Artisan Parfumeur in 2015. In 2016, Estée Lauder was back with the further acquisition of By Kilian, then L’Oréal stepped in with the purchase of Atelier Cologne. The following year LVMH took the plunge, with the acquisition of Maison Francis Kurkdjian.

They were wise strategic moves. The latest 2019 financial results from these companies reveal that not only are luxury artisanal brands experiencing some of the strongest growth in their portfolios, they are, in some cases, offsetting weaker performances in designer fragrances.

— Read more at Cosmetics Business reveals the 5 biggest fragrance trends in new report.