Giorgio Armani will launch Armani Code Absolu, a new fragrance for men. Armani Code Absolu is a flanker to 2004′s Armani Code, and will be fronted by actor Ryan Reynolds.
Armani Code Absolu was developed by perfumer Antoine Maisondieu and features notes of mandarin, apple, orange blossom, nutmeg, carrot seed, tonka bean and vanilla.
Armani Code Absolu will debut in February, size and concentration unknown.
(via wwd, additional information via Armani at Facebook)
Hmm. There’s nothing in the listed notes that I hate, but it does sound like an abundance of quite sweet things. I can never keep up with which celebrity is fronting which mainstream release. Isn’t Reynolds attached to Boss flanker or other? (I can’t keep the multitudinous Boss iterations straight, either.)
I guess the Boss contract was several years ago now.
Yes…he did front Boss for a number of years, I think as recently as 2014.