Maison Francis Kurkdjian will launch Gentle Fluidity, a new fragrance duo. Both fragrances incorporate the same 49 ingredients, with six "star notes" used in varying proportions to create two "olfactory personalities". The scents share the same name and are differentiated only by the capitalization (Gentle fluidity, gentle Fluidity).
[CK One] was not about gender at all. It was genderless. My new scents aren’t genderless. Instead, it’s about making your own choice.” Kurkdijan used the same 49 ingredients—spicy, herbal notes, such as nutmeg, coriander, musk, and juniper berry—in the two fragrances, just mixing them differently.1***
Gentle fluidity — capital G, lowercase f — is encased in sleek silver: an ambery, woody scent characterised by strong top note in juniper berry and nutmeg oils, with a bright, outgoing base note of ambery woods. Conversely, gentle Fluidity — lowercase g, uppercase F — is the sun to its stars; a classic carafe in gold, emphasising a heart of coriander oil, the warm human touch of musk and a sweet vanilla blend to round off each whiff.2
***
Kurkdjian seeks to communicate a sense of fluidity and freedom between them, swapping his usual masculine and feminine labels for alternating capitalizations. In gentle Fluidity, all is gold and voluminous, an enveloping aura of musks, vanilla, spices and ambery woods. Gentle fluidity emphasizes the freshness of the spices and juniper berry, contrasting it with balmy woods and a dry base.3
Maison Francis Kurkdjian Gentle fluidity and gentle Fluidity will roll out over mid-January / early February, and will be available in 70 ml Eau de Parfum (and possibly other sizes as well).
1. Via The Best Perfumes Your Vanity Needs This Season at Elle.
2. Via Q&A: Francis Kurkdjian’s radical new gender fluid fragrances challenge the boundaries of perfume craft at Lifestyle Asia.
3. Via The 16 Best Winter Fragrances To Shop Right Now at Forbes.
Well, MFK has made some of my most loved perfumes, but these names are really rather ridiculous. “Gentle fluidity” sounds like something either vaguely obscene or hesitantly meteorological, and who will ever be able to keep the capitalization of the two names straight? Might as well just call them GF Gold and GF Silver. After all if he’s trying to allude to gender fluidity then the GF would still work. Despite my snarky reaction to these names and write-ups, I’ll be eager to try them as soon as I can get my hot hands on them. Juniper and coriander with woods and musks, yes indeed!
Completely agree. Just explaining how it all works requires an unnecessary amount of time, and if you’re talking about gender and gender fluidity, and then use the similar sounding word “gentle” instead of “gender”, what’s with that?
Average consumer paying only casual attention in Neiman Marcus, forget it.
Gold and Silver would work, so would 1 and 2. Anything but the capitalization, with also doesn’t work so well with Google.
Agreed on the name thing. Even if it does sound like something I may like, the names just kill me.
GF Gold and GF Silver = much better!
50 points for making a gender fluid perfume
-1000 points for the capitalization nonsense
Yep, agreed on your math.
+1! agree!
No points from me. The name is absurd. And I don’t like capitalizing (no pun intended) on gender fluidity when instead we should reinforce that no fragrance has a gender despite the marketing. Everyone should wear what they like. It should be a non-issue.
This. It has always annoyed me that he’s done gendered versions in the first place. Now this? Sorry bud, too little way too late.
Exactly! well said.
Some of these names on these new releases just kill me. I don’t think I could be serious about buying something called “Gentle Fluidity”.
Agree
Oops, meant to comment under Regina.
I think MFK has finally gone round the bend.
I think if you want to sell ANYTHING, you must in some small way connect with the buyer. I think all this malarkey just alienates people. Sorry.
I won minis of both in a contest organized by local perfumery. Looking forward to smelling them though. Name is just a name 😛
HATE the names. They come off as condescending.
I feel like he’s knocking CK one, a little bit. Idk.. I don’t like the names or caps thing. MFK is way out of my price league anyway. Maybe he should do a freedom to choose your own price perfume ?
LOL! Not holding my breath that that will happen…
“outgoing base note of ambery woods”
mmmm… no thanks 😀 there are like 21314349823 modern (and boring) woody ambery scents on the shelves already