No cliché is too overused for Anna Ewers and Julian Schneider — seriously, there is even a mechanical bull — in the promo for DSquared2's redo of Wood. From the description at YouTube: "A subtle play between power and seduction sets the scene for the new wood ad campaign. Created by mert & marcus and with the artistic direction of dean and dan caten, the campaign features models anna ewers and julian schneider. They become perfectly entwined in a whirl of motion featuring passionate, energetic and dynamic bodies. They meet and collide in a play of sensual and intense glances and complicity."
Wednesday scent of the day 10/24
Hump Day and United Nations Day. The splitmeet still has plenty of items looking for owners. What fragrance are you wearing?
I am firmly inside my comfort zone with Fendi Theorema.
Reminder: on 10/26, step out of your comfort zone…
Online fragrance shopping
New at aedes: Kerosene line.
New at arielleshoshana: L'Artisan Mandarina Corsica & Mont de Narcisse.
New at fumerie: Bruno Fazzolari Vetiverissimo.
New at harveynichols (UK): DSquared 2 Wood, Tom Ford Ombre Leather, Kilian My Kind of Love & Dark Lord.
New at luckyscent: Memo Moroccan Leather, Fort & Manle Forty Thieves, Ex Idolo Love & Crime.
New at macys: Tom Ford Fing Fabulous.
New at neimanmarcus: Molton Brown Jasmine & Sun Rose.
New at nordstrom: Le Labo Tonka 25, Miu Miu Fleur d'Argent.
As any perfumer would
Dave Apel, who started in the perfumery business in 1980, says Philyra learned as any perfumer would. “It essentially learned the combinations of materials that are aesthetically pleasing, if you will — things that have been traditionally seen to work together, a kind of balance of how the materials are harmonious or not, and where there is signature within a fragrance,” he says.
— The artificial intelligence system Philyra, created as a collaboration between IBM and fragrance company Symrise, will have its first perfumes on the market next year. Read more at The Scent of an AI at Datanami. (Also: Using AI to Create New Fragrances at IBM and Breaking new fragrance ground with artificial intelligence (AI): IBM Research and Symrise are working together at Symrise.)
Jovoy Paris Pavillon Rouge ~ new fragrance
French niche line Jovoy Paris has launched Pavillon Rouge, a new unisex woody oriental fragrance…