Jo Malone has launched Cattleya Flower Body Mist (above center), a new fragrance in the limited edition Hot Blossoms collection, which also includes Tropical Cherimoya (above left and right)…
Tuesday scent of the day 4/10
It’s Tuesday, and it’s Siblings Day. What fragrance are you wearing?
I’m in Bruno Fazzolari Feu Secret. I am on my second cup of Earl Grey, from my tin where I throw all the Earl Greys I don’t love and mix in some Lapsang Souchong.
Reminder: 4/13 will be Monopoly Friday. You Inherit $100….
I am trash
A spot for Etat Libre d'Orange I Am Trash / Les Fleurs du Déchet, expected to launch this fall. The fragrance was developed in collaboration with the marketing and communications company Ogilvy Paris. You can read more about it at Adweek, where you'll find this quick statement about the intention:
Trash is normally not regarded as beautiful. But with ‘I Am Trash,’ beauty is found in waste. Taking the old and reinventing it to be new again. In a different form. A thing of beauty.
The daily lemming
New limited edition Eau To Go versions of Mugler Alien and Angel. About €26 each for 10 ml Eau de Parfum, at Sephora in France.
Specific molecular interactions between odorants and G protein coupled receptors
[Victor] Batista and his colleagues are proponents of a theory that smell is initiated by specific molecular interactions between odorants and G protein coupled receptors (GPCRs) in the olfactory epithelium in the nasal cavity, triggering memories and eliciting responses based on experiences with that scent. Previous research by the group identified two olfactory receptors in humans, OR5AN1 and OR1A1, that respond to musk compounds. [...] The researchers developed structural models of OR5AN1 and OR1A1 based on quantum mechanics/molecular mechanics hybrid methods, a molecular simulation method that enables the study of chemical processes in solution and in proteins. These structural models predicted binding sites on OR5AN1 and OR1A1 for a variety of musks.
— Read more at Advancing the science of smell — with a hint of musk at Yale News. If you need a refresher course, see Shape theory of olfaction at Wikipedia.