The first thing you notice is the aroma. The ad is printed with lavender ink, because the scent is “known to relax muscles, slow down your heartbeat and improve sleep quality,” according to the ad copy. But most dramatically, you can remove the ad, fold out some tabs, plug the whole thing into a USB to charge, and then use it next to your bed as a white noise speaker.
— Read more at Ikea Created the ‘Sleepiest Print Ad Ever,’ Complete With Scented Ink and White Noise at AdWeek.
Some fragrances have a knack for separating the dabbler from the enthusiast. Hermès Calèche is one. If you sprayed a scent strip with Calèche and waved it in front of people at the bus stop, you’d probably get a lot of wrinkled noses, along with comments like “old lady” and “perfume-y,” even among people who like perfume and happily stock their bathroom shelves with Jo Malone and the latest Dior flanker. Calèche is hard to love.
Unless you’re dedicated to perfume, that is. Then, Calèche is Grace Kelly with a French count for a father, a mother whose linen never seems to wrinkle, and an aunt who’s a nun with a penchant for romance novels. The fragrance aficionado might never want to wear Calèche, but it’s irresistible to explore…
Demeter has launched Hibiscus, the latest addition to their Fragrance Library…
Monday! Plus, Loves Baby Soft Day, apparently. What fragrance are you wearing?
I’m in a dab of Ellie D’s Ellie, because Mary Carol mentioned it over the weekend. My supply has seen better days, though, and I might have to top it off with something later.
Reminder: 5/11 will be Musk Friday…
Eau de Sens, from Diptyque, now comes in a hair mist: "Light and delicate, this hair mist leaves an invisible yet intensely scented veil of fragrance on the hair. Enriched with nourishing camellia oil, it fortifies, beautifies, and perfumes the hair. This new incarnation of Eau des Sens is bright and zesty, enhanced by fresh, spicy notes. After washing and conditioning your hair, finish with a cold water rinse to strengthen the capillary fibers. This will also increase hair mist longevity." $48 for 30 ml at Diptyque, where you'll also find a new Eau de Sens Cleansing Hand & Body Gel ($40 for 200 ml).