French niche line Jovoy Paris has launched Remember Me, a new oriental fragrance…
The Power of Oui
The spot for Juicy Couture Oui.
The daily lemming
For fans of St Ives Apricot Scrub, the pop-up St Ives Mixing Bar is selling 10 ml of the 'Iconic Apricot' fragrance for $10. (The Mixing Bar is operating this summer in the Flatiron district of NYC through 9/30, but it'll be online through 12/30, and you can also get other Mixing Bar products online, from Pink Grapefruit Yuzu Face Moisturizer to Gentle Aloe Rosewater Scrub.) Hat tip to Lucy!
Friday scent of the day 8/10
Happy International Biodiesel Day, and whaddya know, Antonio Banderas turns 60 (oops, make that 58!! My sincere apologies to Mr. Banderas) today! Our community project for today: wear a fragrance by Atelier Cologne, Acqua di Parma or Amouage, if you have one. Partial credit for any other small-ish brand that starts with the letter A.
What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project.
I’m in Atelier Cologne Iris Rebelle, which isn’t really as pretty as the picture.
Reminder: 8/17 will be Guessing Game Friday, edition 2…
The default brand extension route
All of this means that designer labels have a legitimate shot at massive success with putting out their own makeup lines, and it's prompting many of them to do so in lieu of entering the fragrance market, which had historically been the default brand extension route.
— Read more at Are Fashion Brands Pivoting to Focus on Cosmetics Over Fragrance? at Fashionista.