This might annoy me too much to even try it, but who knows, maybe it is fantastic. The Nue Co.'s Functional Fragrance: "A fragrance with a function, designed to help you reset at times of high stress. Developed using data insight and research into the connection between cognitive function and the olfactory system. This is an anti-stress supplement delivered in the form of a unisex fragrance. Clean, woody, spicy and smoky. Green cardamom, Iris, Palo Santo + Cilantro". Need more? "Working with global fragrance house, Firmenich and legendary perfumer, Frank Voelkl, we have utilized research from the Brain & Behavior Laboratory at the University of Geneva. The research focused on mapping the neurological reactions to certain scent groups. Essentially, showing us how certain scents make you feel." They also say it works well with prebiotics and probiotics (not surprisingly, that's the bulk of their product line) and that "89% of people felt calmer, more composed and less stressed with thirty minutes of use" (doesn't Theorema already make 98% of people feel better instantly? I feel better just thinking about Theorema). 10 ml is $40, 100 ml is $155.
I just read about this on another blog – they described it as chai tea + Christmas wreath, which actually sounds kind of nice. I’m a little tempted by the 10ml!
Ooh, that sounds nice!
Agree, it does.
Those sound like nice smells… but I am getting a headache from the intense side eye I’m giving that marketing blurb.
Unlike your Theorema comment. Which is perfect.
They need a control group to try all the other fragrances before they go throwing around the statistics, at least!
Raise your hand if “functional” is the first thing you look for in a fragrance.
LOL ? ?
Raising my hand IF I can redefine functional as making me smell wonderful.
I saw this and am intrigued. I just want to SMELL IT!
I had a suspicion that it is NOT lemming because Robin already has this but the comments have me pause.
Functional = Room Spray
The notes sound really good but do I really want more chemicals scenting my breathing space?
Or Functional = Dryer Sheet?
Goes well with probiotics sounds like fragrance as digestive aid.
Lol