Marina Serale and Sebastián Alvarez Murena of Eau d'Italie have launched Purple Land, a new fragrance under the Altaia brand name.

A phone call of love across the continents, from the Old World to the Tropics by way of a satellite. It’s winter in Italy, it’s summer in Ethiopia on the shores of Lake Chamo. A sea of purple frangipani is in bloom all around. A Purple Land turns into a Land of Love.

The notes feature grapefruit, guava, papaya, frangipani, lily of the valley, ambrox and musk.

Altaia Purple Land is available now at Beautyhabit, in 100 ml Eau de Parfum, $210.

(via beautyhabit)

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