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Make the cosmetics aisles more of a destination than a stopover

Posted by Robin on 2 June 2018 3 Comments

Department stores are being forced to rethink how they sell higher-end makeup and perfume as competition intensifies from discounters like Target, specialty chains like Sephora and Ulta and online brands. So stores like Saks and Macy’s are promising workouts for your face, augmented reality and beauty treatment concierges as they try to attract millennial customers and make the cosmetics aisles more of a destination than a stopover.

— Read more at Department stores making themselves over in beauty battle at AP News.

Filed Under: perfume in the news
Tagged With: brick n mortar store

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3 Comments

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  1. thomkallor says:
    2 June 2018 at 9:17 am

    “workouts for your face”

    I need dis! LOL!! Then again, what good is a BUFF face on a flabby ol carcass?!?!?

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    • Robin says:
      2 June 2018 at 9:28 am

      HA, good point.

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    • gunmetal24 says:
      2 June 2018 at 3:09 pm

      That made me chuckle alot. Same for me too 😀

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