Hervé Fretay of Givaudan Naturals talks to Carolina Herrera De Báez about jasmine. This is the third in a five part series about the importance of jasmine to the Carolina Herrera brand's fashion and perfume; you can find the rest at their Youtube page.
Bonus reading: an interview with Hervé Fretay and perfumer Jean Guichard over at Persolaise: part 1 and part 2.
Friday! Plus, happy National Noodle Day. Our community project for today: wear a fragrance with lily, if you have one.
What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project.
I meant to be in the lily bomb Serge Lutens Un Lys, but I just can’t find it and maybe I’m out? So I’m in the fresh neo-lily Cartier Baiser Volé.
Reminder: on 10/13, wear a fragrance by Aurélien Guichard or Jean Guichard…
New at luckyscent: Jeroboam Ambra, A Lab on Fire My Own Private Teahupo'o.
New at macys: Azzaro Wanted Freeride.
New at neimanmarcus: Jo Malone Green Almond & Redcurrant, Orange Bitters.
Orbella's new Fragrant Moss is bioengineered to smell like patchouli (earthy and spicy), linalool (floral and fresh) or geraniol (rose-like and bug repelling). "Orbella Fragrant Moss is a line of home fragrances cultivated in a glass terrarium. Using nature’s simplest ingredients — sunlight, CO2, and water — Orbella delivers a safer, cleaner, greener alternative to chemical-based air fresheners. No solvents. No phthalates. No petroleum by-products. Just fragrance made the natural way." If you're seriously interested, you might also note that "Current purchases will be eligible for a free upgrade (moss only) to the new enhanced fragrance strength strain of the moss when it's available." $79 at Orbella, found at Geek.com.
While chemistry is no doubt at play, the sensation of disgust is also highly dependent on emotional and social context, he adds. Cheese perfectly illustrates the complexity of this response. For instance, “If you mix butyric and isovaleric acids you can either get a very strong sensation of vomit, or of Parmesan cheese, and it's completely dependent on context whether that is disgusting or pleasant,” he says. “Similarly, the smell of fecal matter on a farm is less disgusting than the odor emanating from a porta potty at a music festival.”
— Read more at What Stinky Cheese Tells Us About the Science of Disgust at Smithsonian magazine.