
Spanish house Loewe has launched Aire Loewe Sutileza, a new perfume for women. Aire Sutileza is a flanker to 1985’s Aire Loewe…
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Spanish house Loewe has launched Aire Loewe Sutileza, a new perfume for women. Aire Sutileza is a flanker to 1985’s Aire Loewe…
Posted by Robin on 237 Comments

Rabbit, rabbit, rabbit! And happy May Day. What fragrance are you wearing?
I’d be wearing Diorissimo for May Day, but I’m not quite ready for fragrance yet.*
Reminder: on 5/5 we’re doing May-bee Baby Friday…
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Gucci will launch Gucci Bloom, a new fragrance for women. Bloom is the brand’s first pillar fragrance designed under creative director Alessandro Michele…
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Memo celebrates its 10th anniversary with a limited edition music box displaying a bottle of Eau de Memo: "A trunk of secrets, a whisper of leather. Frivolous treasures tucked away in curious drawers. A flash of blue feathers, a forgotten melody. Flapping wings over the rooftops of Paris. A bottle, as if in flight, kept away from prying eyes. Cloaked in embossed beige leather, this music box commemorating the 10th anniversary of Memo Paris houses a bottle of Eau de Memo alongside singing automated birds. Reuge, the Swiss watchmaking specialist, is the skilled manufacturer behind this limited-edition gem with a visible automatic movement that transforms the music box into a genuine treasure chest." Special order, requiring 3 months lead time, price (blissfully) unknown.
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Take Harley-Davidson as an example, a company famous for its ‘biker myth’ image. According to West, when the company launched their “cheap-smelling” perfumes in 1990, many fans hated it and accused the company of "Disney’fying" the brand. The company ultimately learned that brand loyalty does have its limits. So they admitted their mistake and discontinued the perfumes that alienated core customers.
— Harley-Davidson fragrances are among the offerings at The Museum Of Failure in Helsingborg, Sweden. Read more at The Museum Of Failure Dishes On The Worst Products Of All Time at Forbes.