A spot for Serge Lutens Dent de Lait, including lots of missing teeth and an unexpected brief showing by Lego Batman.
Serge Lutens Dent de Lait & Bourreau des Fleurs ~ new fragrances

French niche house Serge Lutens is repackaging and streamlining its fragrance offerings, and introducing two new scents. Dent de Lait (milk tooth) joins the Collection Noire, which will merge the prior Collection Noire and Collection Beige fragrances, and be offered in 100 ml instead of 50 ml. Bourreau des Fleurs (executioner of flowers) joins the luxury Section d’Or series…
Issey Miyake L’Eau Majeure d’Issey ~ new fragrance

Issey Miyake will launch L’Eau Majeure d’Issey, the latest in the brand’s series of fragrances inspired by water. L’Eau Majeure d’Issey is a flanker to 1994′s L’Eau d’Issey Pour Homme…
The daily lemming

Are you in need of a beach walk? (I am.) Martin Margiela's new Replica body products in the Beach Walk fragrance include Body Lotion ("This light and moisturizing formula is delicately fragranced with Beach Walk and its fresh, radiant notes of bergamot, coconut milk, lemon, pink pepper and musk, which combine to evoke a familiar but forgotten moment—a walk along a sandy beach."), Dry Body Oil and Shower Gel. At Nordstrom, $45-60.
Every other day the floors are washed with a very diluted solution of Pomelo cologne
We live in a completely white house with whitewashed floorboards. It looks like a beach house. It’s on three floors and it has a big terrace. Every other day the floors are washed with a very diluted solution of Pomelo cologne. The sheets are changed twice a week, and we love scenting all of the sheets and pillowcases with a very light Bitter Orange cologne.
— Jo Malone, on housekeeping. Read more at How I Get It Done: British Perfumer Jo Malone at The Cut, found via EauMG at Facebook.