Sweaty T-shirt experiments conducted in medical labs eventually gave way to the pheromone party craze of the 2000s, in which singles pick dates based solely on smelling each other's worn shirts. But the way [Susan] Barbour sees it, pheromone parties are lacking "the most interesting part of the whole experiment, which is, what goes through people's minds when they smell and do we have a vocabulary and associations to adequately describe what people smell like?" she says. "That to me is the interesting thing that nobody was talking about. And that's the taboo."
— Jennifer Swan at Bustle, in I Went to an Armpit Sniffing Class. The class was at the Institute for Art and Olfaction.
