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2017 / Browsing by date: December 2017

Monday scent of the day 12/18

Posted by Robin on 18 December 2017 197 Comments

Fendi Fun Fair Logo Sneakers

Ack, another Monday. What fragrance are you wearing?

I’m starting off the week in Fendi Theorema.

Reminder: 12/22 will be ‘Tis The Season Friday…

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The daily lemming

Posted by Robin on 18 December 2017 10 Comments

Want: French graphic designer Leslie David does a Toile de Jouy print for Diptyque's upcoming limited edition candle (in two sizes, plus scented oval + drawer paper). Rose Delight's scent was inspired by Turkish Delight and features rose, honey and lemon; look for it in January.

You’ve no doubt smelled it yourself

Posted by Robin on 18 December 2017 15 Comments

The cult of Le Labo Santal 33 is a serious one, if not exactly a stealth one. In fact, if you've spent even a minute at LAX, JFK or Heathrow, you've no doubt smelled it yourself, whether you're a beauty scion or firmly feral in your fragrance devotion. Its appeal spans ages, genders, cultures and sexual identities.

— Read more at The Cult of Le Labo Santal 33: Five superfans on why they love the storied fragrance at Fashionista.

Lazy weekend poll ~ open thread, mid-December 2017

Posted by Robin on 16 December 2017 207 Comments

Our same old open thread poll for a lazy winter weekend. Talk about anything you like — the fragrance you’re wearing today, the fragrance you bought when you’d gone shopping for something else, whatever.

Or, ask a question about fragrance, then see if anyone else has asked a question that you can answer…

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What’s in a name

Posted by Robin on 16 December 2017 6 Comments

Shumate and Luby [of Pinrose] noticed that although the fragrance Sugar Bandit was neither their worst- nor best-seller, it had the highest re-purchase rate. Clearly, customers liked the scent, but something about the marketing was off.

“We realized that the name might be holding it back a little bit,” says Luby. After renaming it Secret Genius (described as “perfect for hatching plans and sneaking kisses”), sales took off, and it’s now their No. 1 best-seller.

— Read more at Here's Why Perfume Descriptions Are Never About Smell at Racked.

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