Niche line Nejma has launched KoEptYs, a new fragrance for men. KoEptYs was developed in collaboration with French rapper Booba.

Nejma teams up with French rapper Booba for its latest unique fragrance. KoEptYs Eau de Parfum – capitalised letters spell out KEY – links the artist’s street-influences to the label’s luxurious traditions. This olfactory delight opens with notes of warming incense and cinnamon before giving way to a floral heart of jasmine and violet. The captivating woody aroma is intensified by a base of benzoin and patchouli.

KoEptYs was developed by perfumer Alice Lavenat. Additional notes include pepper and vanilla.

Nejma KoEptYs is available at Selfridges, £130 for 100 ml Eau de Parfum.

(via selfridges, additional information via diarydirectory)

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